Web Copy, Business Proposal, Blog Writing, Script Writing | MenuLogic K12

MenuLogic K12’s software fills a gap, but not everyone impacted knows the gap exists (or is convinced the software can help). I worked closely with MenuLogicK12’s founder to create content that (1) revealed her customer’s pain points and (2) clarified how MenuLogic K12, a tech startup for school nutrition programs, solves them.

I wanted readers to identify into MenuLogic K12’s story so that they buy into MenuLogic K12’s solution.
In collaboration with the founder, I used this blog post to emphasize the urgent need for MenuLogic in today’s unique market.
I wrote this script to (1) quickly explain what MenuLogic K12 does and (2) motivate prospects to schedule a demo.
I took a narrative approach to help prospects identify with this case study’s story and walk away from this business proposal ready to take next steps.

You see a gap, and your brand solves it. My copywriting can help your prospects see that as clearly as you do. Check out my creative process.

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