Social Media Marketing | Pafe Plants

Pafe Plants wanted to connect with the “plant parent” community and reach new followers. I pursued this by creating shareable houseplant-related memes for their Instagram account.

I analyzed Pafe’s previously most successful posts to determine their audience’s interests, studied their competitors’ social media content, followed relevant hashtags, and learned more about plants than I ever imagined I would. The results were a consistent 3% engagement rate and the following increases over our six-month partnership:

  • An average of 1K more post impressions per month
  • Post reach to an average of 1K new users per month
  • An average of 100K monthly profile impressions
  • 159 new followers

No time to post? Let’s talk about how I can help plan and execute your social media marketing strategy.

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