Social Media Marketing | Pafe Plants

Pafe Plants wanted to connect with the “plant parent” community and reach new followers. I pursued this by creating shareable houseplant-related memes for their Instagram account.

I analyzed Pafe’s previously most successful posts to determine their audience’s interests, studied their competitors’ social media content, followed relevant hashtags, and learned more about plants than I ever imagined I would. The results were a consistent 3% engagement rate and the following increases over our six-month partnership:

  • An average of 1K more post impressions per month
  • Post reach to an average of 1K new users per month
  • An average of 100K monthly profile impressions
  • 159 new followers

No time to post? Let’s talk about how I can help plan and execute your social media marketing strategy.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s