3 Reasons You Should Hire a Freelance Writer to Grow Your Business

  • Effective freelance copywriters create web copy and ongoing digital content that lead to consumer engagement.
  • Because of their autonomy and flexibility, freelance writers can provide uniquely intimate copywriting services.
  • This article is for entrepreneurs who lack the time or expertise to improve their digital marketing without outside help.

If you’re an entrepreneur, getting the job done yourself is second nature. Why hand over your retirement savings to fix your garbage disposal when there’s YouTube, am I right?

Except the independence and creativity that make you such a powerhouse can also lead you to burn through resources that would be better used elsewhere.

Creating a website for your business, filling it with persuasive copy, publishing weekly or monthly blog posts and making sure all of that writing is error-free takes a lot of time.

It also requires a massive expenditure of creative energy, the visionary fuel you need to run your business.

You’ve got 171 things to do, but the number of hours in the day just doesn’t seem to expand with your list. If you’re ready to grow, it’s time to consider hiring a freelance writer. Here’s why.

#1: Web Copy and Fresh Content Can Grow Your Customer Base

Your website is the first impression you offer potential customers. You may have the most brilliant business on the block, but if you use “their” instead of “there” to explain why, you’ll lose credibility before you’ve even gotten to the good stuff.

Freelance writers use various strategies to convert your website visitors to customers. Years of copywriting experience give them intuitive understanding of how to motivate readers to keep clicking, and eventually, keep buying.

For example, a freelance writer can be utilized to produce a consistent stream of blog posts. Ongoing blog posts take hours to write, but they also boost your website’s SEO quality.

When someone in the market for your product types relevant keywords into their browser, your website appears at the top of the list thanks to the high-quality content filling your blog.

Improved SEO means means more traffic on your site, and more traffic means increased exposure to a wider audience of potential customers.

#2: Good Freelance Writers are easy to work with

Already convinced that you need effective writing on your website to grow your business? Great. But why hire a freelance writer instead of adding a writer to your staff or working with a copywriting agency?

Let’s start with the obvious economic benefit of working with an independent contractor. All you’re on the hook for is the freelancer’s service fee. You don’t have to worry about providing benefits or managing their schedule.

Copywriting agencies are staffed by skilled writers and content creators, so they’re a great source if you have multifaceted projects. However, when you hire an agency, you likely won’t be able to work as closely with the writer responsible for your project.

Agency writers are also typically salaried employees, so they don’t have the same work-or-die pressure that motivates freelance writers to keep their clients satisfied and coming back for more.

#3: Your Time is Limited

An investor wants to learn more about your startup in an hour, your partner needs immediate help closing a deal… and the About Me page on your site still says “Lorem ipsum dolor sit amet.”

Updating your About Me page is important. It’ll give your investor a better sense of your brand. It can keep your story at the forefront of a potential customer’s mind.

But spending time on web copy instead of business is the wrong choice, especially when there’s a freelancer out there experienced enough to get that work done for you at a fraction of the time it would take you to do it yourself.

Working with a freelance writer empowers you to spend most of your resources developing the most competitive product or service on the market. That’s a better use of your time than figuring out another way to say “awesome,” whether an Oxford comma is appropriate, or if a word needs to be capitalized.

Ready to optimize your time? Contact me today to find out more about how my writing services can grow your business.

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